British firm takes unique move to introduce new vehicle

By on 11:24
The Land Rover is renowned for its versatility in a variety of environments, whether tackling rough terrain or on standard roads. It is one of the longest surviving four-wheel drive brands and has proven itself as a popular choice for all automotive consumers seeking a vehicle that will cater for all situations.

A common sight on farms, just as much as the school run, these vehicles offer hard-wearing durability twinned with spacious and comfortable interiors, coming together to make a universally-appealing vehicle. They have also seen heavy use in the military thanks to a number of heavy-duty models that provide the perfect transport in these situations.

But where did it all begin? Below is a brief timeline of the company, focusing on the key points of its history:

1948: The first Land Rover is produced by the Rover Car Company and launched at the Amsterdam motor show. This was one specific vehicle, which represented a technological advancement marrying an all-terrain utility vehicle for public use, mostly within farm and light industrial situations.

1958: Series II produced, quickly recognised as the standard Land Rover unit, remaining like this until the mid-1980s.

1967: Becomes part of Leyland Motors Ltd (later known as British Leyland).

1970: Range Rover introduced as a more luxurious alternative. Much more comfortable, more capable of tackling off-road surfaces and with higher top-speed, it was a popular choice compared to other models at that time.

1971: Series III introduced.

1975: British Leyland terminated and nationalised; becomes Land Rover Leyland Group.

1978: Land Rover Ltd becomes separate subsidiary of British Leyland.

1986: British Leyland plc becomes Rover Group plc.

1989: Discovery introduced.

1994: BMW takes over Rover Group.

1997: Freelander created.

2002: Range Rover third generation created.

2005: Range Rover Sport produced. Leasing a Land rover becomes increasingly popular

2007: Ford plans to sell Land Rover and Jaguar Cars.

2008: Tata Motors agrees to purchase from Ford.

With the company quickly moving onto electric cars, the firm would appear to be in a very strong position and, despite being second to Jeep, continuing to provide high quality vehicles of excellence.


British firm takes unique move to introduce new... by arynews

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